DON'T YOU FORGET ABOUT ME
Students tell stories their way, allowing for their authentic voices to surface. They let us into their intimate spaces and share the experiences in college that matter most to them, including their faith.
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Students from RIT, University of Rochester, and Hunter College express how they do faith their way.
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WHY CREATE USER-DIRECTED CONTENT? BECAUSE IT FEELS REAL.
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Benefits of
User-Directed
Content
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People are accustomed to watching social media videos where people share their experiences in an unfiltered way. People appreciate being informed by someone who has the inside scoop and speaks to them like a best friend. When a person directs their own content, it's their story told in their way.
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Your donors can share why they give. The people you serve can share how they are helped. Your team can share why they support the mission. With each side of the nonprofit story, people can share their testimonies with their communities. Helping is a group effort with everyone having a different part to play.
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The most effective way to demonstrate the value of your org. is through video content (aside from visiting and speaking with people who have benefited from your work). When people share their experiences and transformations, it resonates with others on an emotional level. It's the power of a testimony.
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Stories about what your nonprofit can do for individuals from underserved communities can inspire those within those communities to consider your nonprofit as a place where they can find help. People often think, “If someone in my situation can make it, maybe I can make it too.”
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User-directed content is easier to produce, meaning production time is much shorter, allowing us to tell more stories that cover a wide range of experiences and impact, helping you meet the social media content posting quota in a shorter amount of time with less resources.
We work with you to identify what’s unique about your experience, developing stories of transformation, showing how they are making it, or how they have fun. We believe every individual is unique and has a story that only they can tell.
With the help of our team, you'e encouraged to film their stories with our direction, coaching, and structure. Then we collect content from you. If necessary, we will film any additional footage needed to complete the story or give it that buzz.
Then we edit and show you the work for feedback, going through this process a few times until your organization approves the edit.
WHY US?
We have spent years working with people to help them open up and tell their stories. From an NFL Super Bowl winner dealing with addiction to teens discussing their journeys to adoption, we take the time to help individuals recognize what’s special about themselves. We guide them through a structured process of telling their stories and opening up.
Kalen is a small film production company that specializes in creating content for the digital space. We focus on storytelling and impact with an authentic perspective. Based in New York City, Kalen produces content locally and internationally.
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Kalen is founded by Kalen Cheng, an advertising creative director who in early in her career helped her team at Ralph Lauren win a Clio.
Soccer player charges down the field with soccer ball in Chinatown, NY.
Image by KALEN
Master Guide on Video Content Strategy
In this free download guide, you can learn how to develop your video content strategy, learn how to speak confidently in front of the camera, and learn new trends and how to repurpose content for social media.